Product Photography & Infographics for online marketplaces like Amazon

Product photography and infographics are an essential aspect of online marketplaces. They play a crucial role in attracting customers and convincing them to make a purchase. In this article, we will explore the importance of product photography and infographics in e-commerce and how they can be used effectively to increase sales and customer engagement.

Product Photography:

Product photography is the art of capturing high-quality images of products to showcase them in their best light. The purpose of product photography is to provide customers with a clear and detailed view of the product. Online marketplaces depend heavily on product photography to showcase the product's features, benefits, and uses. A well-designed product photograph can help customers make an informed decision and increase their confidence in the product.

Key Elements of Product Photography:

1. Lighting: Lighting is the most critical aspect of product photography. It can make or break a product image. Good lighting will highlight the product's features, making it stand out and appear more appealing. Natural light is often the best option for product photography, but a photo studio with adjustable lighting can also be used to control the lighting and produce high-quality images.

2. Composition: The composition of a product image is equally important as lighting. A well-composed image will direct the customer's attention to the product and make it look more attractive. The product should occupy most of the image and be centered, with a plain background to avoid distractions.

3. Angle: The angle of the product is crucial to its overall appearance. A well-angled product photograph will show the product in its best light and highlight its features. The angle should be chosen carefully to make the product look its best.

Infographics:

Infographics are graphical representations of data and information. They are used to convey complex information in a simple and easy-to-understand format. Online marketplaces use infographics to provide customers with product information, specifications, and features. Infographics can be used to showcase product benefits, comparisons with similar products, and technical information in a visually appealing way.

Infographic images help to communicate the message and information in a clear, concise, and attractive manner. This can help to increase the product's visibility and appeal to potential customers, leading to increased sales and customer engagement. For example, an infographic image can highlight the features of a smartphone, such as its camera, processor, battery life, and connectivity options, in a visually appealing manner. This can make it easier for potential customers to understand the product's capabilities and make a more informed purchasing decision.

Key Elements of Infographics:

1. Design: The design of an infographic is critical to its success. The design should be simple, clean, and easy to understand. The use of colors, shapes, and icons can help convey information and make the infographic more visually appealing.

2. Content: The content of an infographic should be concise, relevant, and easy to understand. The information should be presented in a logical and organized manner, with clear headings and subheadings.

3. Consistency: Consistency is key in infographic design. The same design elements, such as colors, fonts, and icons, should be used throughout the infographic to maintain a consistent look and feel.

In conclusion, product photography and infographics are important elements of online marketplaces. They play a crucial role in attracting customers and increasing sales. By following the key elements discussed in this article, online marketplaces can effectively use product photography and infographics to showcase their products and provide customers with the information they need to make an informed decision.

For a product on online marketplaces like Amazon & Flipkart, it is recommended to add at least 6 images per product. These images should include different angles and features of the product, as well as images that showcase its size and usage. High-quality images that clearly and accurately represent the product are important for customer satisfaction and can have a positive impact on sales. It is also a good idea to include lifestyle images that show the product in use, as well as images of any important details or packaging. 

Amazon product photography standards 

Amazon has strict guidelines for product photography on its marketplace. Some of the key standards include:

1. Image size: Images should be at least 1000 pixels on the longest side to provide clear zoom-in capability for customers.

2. Image background: The background should be pure white, with a minimum brightness of 70% to enhance the product's appearance and make it stand out.

3. Image quality: Images should be in focus and have accurate color representation, with no reflections or shadows.

4. Image angle: The product should be captured from multiple angles to provide a comprehensive view of the product, including front, back, and side views.

5. Image resolution: Images should be high-resolution and have a minimum resolution of 72 DPI.

6. Image type: Amazon recommends using JPEG or TIFF format images.

7. Prohibited images: Amazon prohibits images that contain watermarks, logos, or borders, and those that have been digitally altered.

These standards help to ensure that customers have a positive shopping experience on Amazon and can make informed purchasing decisions based on clear and accurate product images.

Flipkart product photography standards 

Flipkart has these guidelines for product photography to ensure that customers have a clear and accurate representation of the products they are considering for purchase. The following are the product photography standards for Flipkart:

1. Image Resolution: All images must be high-resolution with a minimum of 800 x 800 pixels and a maximum of 10000 x 10000 pixels.

2. Image Quality: The images must be clear and of good quality, with no visible blur or distortion.

3. Background: The background should be plain white and free of any shadows or reflections.

4. Image Size and Orientation: The main image must be of the product only and should fill the entire frame, with no additional props or text. The orientation should be landscape or square, depending on the product.

5. Product Placement: The product should be centered in the frame and take up most of the space. There should be no visible gaps or spaces between the product and the background.

6. Consistency: The images must be consistent in terms of lighting, color, and angle to ensure that customers have a consistent experience when browsing products.

7. Infographics: Infographics can be used to highlight key features and specifications of the product, but they must be kept simple and easy to understand.

By following these product photography standards, sellers on Flipkart can help ensure that their products are accurately represented to customers and increase the chances of making a sale.